Market size
~$0.0bn
Heading for ~$14bn this year
vertical drama today, heading for roughly $14bn this year.
Third-party reported
Nubino
From words to worlds.
THE PLATFORM · NUBINO
The story drives the session.
The system builds the return.
Nubino is a platform for long-form vertical stories, designed from the ground up for the screen in your hand.
Watching should move you forward.
Every episode advances progression, missions, streaks, unlocks and community.
The story keeps you watching. The system keeps you coming back.
Coming soon to iOS and Android
Streaming taught audiences to watch.
Nubino combines both
Gaming taught them to return.
Watch
The episode plays.
Progress
Watching builds progress.
Earn
Progress unlocks rewards.
Unlock
Rewards open more of the experience.
Return
Another reason to continue.
Nubino is built with both: every episode advances progression, missions, streaks, unlocks and community.
The story drives the session. The system builds the return.
The market opportunity
Audiences already pay for vertical drama. Nobody keeps them.
The market is already moving. The category has proven audiences will watch, pay and subscribe.
The opportunity now is retention.
Recurring revenue
0-0%
of market leader revenue is now recurring subscriptions.
Third-party reported
Retention
~1%
Day 0 to Day 90
of installs still active at day 90: the category's open wound.
Third-party reported
AI monetisation
0.0%
Live action benchmark 23.9%
AI conversion, compared with 23.9% for live action.
Holywater, company-reported
99 lost customers out of every 100 is not a retention problem.
It's the biggest opportunity in entertainment.
The daily engagement benefit
A reason to open the app every day.
Television creates the emotion.
Gameplay captures the action.
LiveOps creates the habit.
Nubino live ops · campaign schedule
Live ops are timed in-app events (unlocks, streaks, drops) scheduled across the week to keep viewers watching, returning and paying.
Event
MonTueWedThuFriSatSun
Measured liftEpisode 4 Unlock WeekendLive
Retention+18%
7-Day Streak BoosterLive
Return rate+12%
Legendary Chest DropTriggered
Conversion+9%
Romance Mission ChainOptimising
Session length+21%
Double Coins WindowScheduled
Conversion+7%
New Chapter LaunchScheduled
Completions+15%
Re-Entry RewardCompleted
Lapsed users back+6%
Bar = how long it runsVertical line = nowDimmed = finishedRight column = measured lift
~$2.4bn
a year for MONOPOLY GO!, built on daily engagement loops.
Third-party reported
EUR 2bn+
business at Evolution, from hosted, television-like interactive formats.
Third-party reported
20 years
of mature retention machinery: progression, seasons, live ops. Nubino brings it to story.
Category history
The data benefit
Every tap teaches the machine.
Underneath the play sits a CDP and CRM engine learning from every interaction: what people watch, where they stop, what brings them back. That intelligence feeds the live-ops layer, the slate and the marketing engine.
- More sessions
- Longer dwell
- Richer first-party data
- Lower churn
- Sponsor-ready inventory
And a reason someone opens the relationship every day.
The slate
Powerful stories. Every genre that grips.
Crime that keeps you guessing. Love that costs. Wars, thrones and things in the woods.
BAFTA & Emmy
Award winning producers & writers
All human written scriptsAll longform (60+mins)All built to return to
Ep. 01
Dark Folklore
Lantern light, standing stones, and something in the trees that is watching.
Ep. 02
Wartime Thriller
A U-boat off a pastel coast. Coded letters, and an island that keeps secrets.
Ep. 03
Romantic Drama
Love, betrayal, second chances, the heartland, rebuilt for the vertical screen.
Ep. 04
Historical Epic
Thrones, oaths, dynasties, continuity held across generations of characters.
Ep. 05
Crime & Mystery
The interrogation, the cold case, the witness who keeps changing the story.
The proof
Built by the same team that founded
The social experience company. We don't post content, we build the living, breathing social presence of the brands we serve.
Case study
Total views
0mviews
0kSubscribers
Live from YouTube01Reach
1bn+
Impressions across client work
02Output
1.6k+
Videos published
03Audience
158m+
Views on one channel
500k subscribers
Partner with Nubino
Short-form habits. Long-form storytelling.
Long-form vertical stories, a live-ops engine that makes the app a daily appointment, and first-party behaviour that compounds.
BAFTA & Emmy
Award winning producers & writers
info@nubinomedia.com